Dominion Mall & Apartments
We helped Dominion Mall & Apartments create a strong brand recall and position itself as a one-of-its-kind shopping and living destination in Pakistan offering luxurious amenities and facilities.
Industry overview
The real estate sector of Pakistan is a successful market and a key enabler for foreign investment, contributing more than 2% to the annual GDP, with over USD 7B spent in construction each year.

 

Client overview

Spread over 2.2 million square feet, Dominion Mall & Apartments is one of Pakistan’s biggest shopping and living destinations with over 1,200 commercial stores and 800 luxurious apartments. Located in the heart of Bahria Town, Islamabad – Dominion offers unparalleled architecture and infrastructure facilities to all visitors and residents.

The challenge

The project team behind Dominion chose Arcana Info and our strong capabilities in social and digital enablement to conduct a full-fledged marketing drive that would target all channels and successfully reach the right audience; prime realty investors and individual buyers.

A marketing budget of USD 10M was allocated to the successful branding, marketing and engagement activities of the project. Arcana had to propose a content strategy that would optimize digital ROI, accelerate reach and bring in the maximum engagement across all channels and platforms – online or offline.

How we helped
Arcana Info stepped in to create a marketing strategy encompassing all avenues of inbound and outbound marketing to create hype and target real estate investors and buyers in the country.

 

Solution overview

Partnering with the project team, Arcana Info led the marketing & PR initiatives for Dominion Mall & Apartments and reached over 4 million people across Pakistan, USA and UAE in 04 months.

Our aggressive marketing campaign was the result of a team of digital and online marketing specialists, realty consultants, design thinkers and architects all working together to deliver value. We simultaneously executed multiple campaigns for reach and engagement and targeted a range of platforms including social, search, the web, display, electronic media, events, press, PR and outreach.

The outcome

As an outcome of our marketing and PR drive coupled with the sales and investment opportunities created by the project team, Dominion Mall & Apartments reached over 5 million people and was successfully able to attract local and foreign investment, converting to over 30% of project bookings.

Individual buyers and established realty investors showed keen interest and were kept updated with valuable content and news being created and shared regularly.

In the news
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Dominion GLC welcomes 5,000+ in Bahria Town for the launch
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Dominion at the Pakistan Show organized by Express Media in Dallas, TX
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Dominion Heads to Cityscape Global in Dubai
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Remarks from the Director of Marketing
“Capitalizing Arcana’s broad social and digital expertise, we were able to make Dominion Grand Launch Ceremony a successful start to our groundbreaking phase.”
-Saif ur Rehman, Director Marketing, Dominion Mall & Apartments
The grand launch

Leveraging the power of social and digital, Dominion Mall & Apartments was able to conduct a powerful highlight launch ceremony, kicking off groundbreaking and construction phases of the project. The event invited noteable realty investors, dealers and residents from across the twin cities of Pakistan, amassing over 5,000 people.

Within the first 02 days of announcement, our client was able to distribute all the 5,000 passes and received over 300 business leads for realty investments. We made this possible by relying on multiple avenues of social and digital growth.

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Arcana Info, IT Consulting, IT Outsourcing and Service Integration, IT Consulting, IT Outsourcing, Service Integration, Systems Integration, Digital Transformation, Service Delivery, Application Consulting, Application Outsourcing, Application Integration, Infrastructure Consulting, Infrastructure Outsourcing, Infrastructure Integration, Cloud, Enterprise Security, IaaS, PaaS, SaaS, Big Data and Analytics, IBM Pakistan, Microsoft Pakistan, Oracle Pakistan, VMware Pakistan, Cisco Pakistan, Huawei Pakistan

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