Spread over 2.2 million square feet, Dominion Mall & Apartments is one of Pakistan’s biggest shopping and living destinations with over 1,200 commercial stores and 800 luxurious apartments. Located in the heart of Bahria Town, Islamabad – Dominion offers unparalleled architecture and infrastructure facilities to all visitors and residents.
The project team behind Dominion chose Arcana Info and our strong capabilities in social and digital enablement to conduct a full-fledged marketing drive that would target all channels and successfully reach the right audience; prime realty investors and individual buyers.
A marketing budget of USD 10M was allocated to the successful branding, marketing and engagement activities of the project. Arcana had to propose a content strategy that would optimize digital ROI, accelerate reach and bring in the maximum engagement across all channels and platforms – online or offline.
Partnering with the project team, Arcana Info led the marketing & PR initiatives for Dominion Mall & Apartments and reached over 4 million people across Pakistan, USA and UAE in 04 months.
Our aggressive marketing campaign was the result of a team of digital and online marketing specialists, realty consultants, design thinkers and architects all working together to deliver value. We simultaneously executed multiple campaigns for reach and engagement and targeted a range of platforms including social, search, the web, display, electronic media, events, press, PR and outreach.
As an outcome of our marketing and PR drive coupled with the sales and investment opportunities created by the project team, Dominion Mall & Apartments reached over 5 million people and was successfully able to attract local and foreign investment, converting to over 30% of project bookings.
Individual buyers and established realty investors showed keen interest and were kept updated with valuable content and news being created and shared regularly.
“Capitalizing Arcana’s broad social and digital expertise, we were able to make Dominion Grand Launch Ceremony a successful start to our groundbreaking phase.”
Leveraging the power of social and digital, Dominion Mall & Apartments was able to conduct a powerful highlight launch ceremony, kicking off groundbreaking and construction phases of the project. The event invited noteable realty investors, dealers and residents from across the twin cities of Pakistan, amassing over 5,000 people.
Within the ﬁrst 02 days of announcement, our client was able to distribute all the 5,000 passes and received over 300 business leads for realty investments. We made this possible by relying on multiple avenues of social and digital growth.
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